
This week I spontaneously went to Montreal for OFFForum. Have you ever booked a flight and flown within the same week? Wild behavior. Wasn't sure if I'd regret it.
Very happy to report it was one of the best decisions I’ve made in a long time. I met an incredible amount of really great people, saw amazing talks, and even got to tour Moment Factory HQ. Feeling very inspired.
If you’re on the fence about doing something spontaneous, use me as an excuse to just do it. 1
Design Doubloons
The world is filled with beautiful things 2

CARPET ROSES
The hallway of my hotel was carpeted in rose hedges that climbed up the wall.

OLO
Prezze Mollo uses this simple face for branding. They painted it on pictures on the wall and charmingly on wine glasses.

NYC CANAL
This pictogram wall by Bing Lee has been around since 1999 and always makes the Canal Street subway station my favorite transfer.

THOSE ARE CIGARETTES?
In Montreal the cigarette packaging looks like pregnancy medicine. I saw it sitting on the table at dinner and would’ve never guessed what it was.
Creative Links
Design, tech, creative, and other fun stories I’ve come across
It’s official! I’m doing a live-on-stage episode of File New at the Clios On Culture conference on September 21st.
I signed up for Creative Lunch Club. Excited to meet people in the city for lunch. It’s like dating all over again. What could go wrong?
Instagram CEO Adam Mosseri posted a video talking about how content gets ranked
Speaking of, sorry if you accidentally get labeled as AI. Good luck everybody.
Even if you didn’t use AI though, might wanna check if you accidentally used a LLM cliche with this highlighter tool
Rollercoaster of a year for GoPro: A huge YouTuber announced he acquired 8.5% of their stock, and now they’re being sold to Starman Optical
Adobe launched products in Slack …Which I learned about outside of the Adobe Slack I’m a part of. (Btw they have no sponsorship here)
Time for pumpkin spice packaging design season. Anybody want some pumpkin spice heartburn medicine? To be clear, I’m not complaining. I’m ready to drink my pumpkin beer out of a pumpkin keg.
Considering buying the latest edition of PIN-UP for this fold out with 40 objects that define our century
Chicken Shop Date is ending. After over 100 episodes and 12 years, Amelia Dimoldenberg is moving on. TV shows don’t go on forever, so why did I expect YouTube channels would? If you’ve never heard of this series, your favorite celebrity probably has an episode. Cher hilariously gave Amelia NOTHING.
This Week’s Video
Only had time for one, but it’s been my biggest hit in awhile!

COOL PACKAGING STRAIGHT IN THE GARBAGE
The US Open continues to become just 50% a foodie festival lol. One of the new drinks this year has an amazing visual concept, but its form factor makes it so it’s not recyclable. Raises the question: when is a good idea good enough to ignore its negative implications?
YouTube | Instagram
Found Design Treasure
Riding off other creatives’ coattails

TYPE THAT’S READY TO PARTY
Kiel Mutschelknaus makes playful and artistic type toys and publishes some online. But I just want access to all the ones he doesn’t . (Met him this week at the conference!)

WHAT’S INSIDE AN ETCH-A-SKETCH
I never thought about the word “etch” in the title, but turns out when you’re drawing something you’re just cleaning the glass for that specific spot. Just followed WorldByCharlie

HERE’S SOME HAND MADE ART
LeeshMadeArt painted the most sophisticated raccoons abroad in gouache. Ordered a print last night.

PARIS IS BURNING?
There’s a 1/10th size replica of a toppled Eiffel Tower at Burning Man this year by Philippe Maindron
This Week’s File New

This week on File New: Recorded this episode before my short, so I began with the Moët & Chandon's US Open drink, then moved on to Smucker's suing Trader Joe's over their crustless PB&J packaging, and Walmart is selling a rotisserie chicken purse.
You can watch the full unedited replay on YouTube or Spotify or Apple Podcasts
Also in this episode:
Legally, who owns AI brain rot? We’re about to have some landmark legal cases.
The Met Gala dropped John Galliano after the world reminded The Met he’s super extremely problematic
Apple's "Surprise and Shine" event is next week with the new CEO
A new logo for the WNBA Finals
Sam Register left Warner Bros. after 18 years
A whole lot more
Have A Great Long Weekend!
👋
Footnotes
1 Unless it’s unlawful, and in that case my lawyers want me to disclose that I am not associated with you or your stupid decision making.
2 Except the cigarettes. My team of lawyers doesn’t want me to endorse smoking.
