
Welcome back! And hello to a bunch of new people!
Still figuring out what cadence this is gonna be. Ideally weekly. Which day? idk.
But I kept pushing this one off because I wanted to include the cut down of last week’s File New episode and finish my HOPE poster video.
Creative Stories
Some design, tech, creative industry, and fun stories I’ve come across
Did you know NYC newsstands can’t sell apparel? Or that they all look that way because of a “coordinated street furniture” initiative?
“The Graza of peanut butter” coming to America has me intrigued by the social signaling of …pantry items? I’m gonna try it tho
The Gen Alpha melody has been pointed out to me and unfortunately now there’s no going back.
It’s been a rough week for Hank Green (despite over a decade’s worth of positive contribution to the internet) and Allan Peters. Reminding me how quickly communities can flip on creators. Thanks for all the love you guys provide. I’m learning to navigate all this new attention.
I’m so happy I got to play Big Walk with some friends last night. It’s a fun social interactions game, with a lot of clever design built into it. Maybe I’ll make a video about it.
Design Doubloons
Here’s some design gems I came across in the wild

:)
Saw this on a hike. Thought the smiley on a barn was cute. Was pleasantly surprised to zoom in to see it was a basketball hoop.

WHAT YOU DUA’ing?
This is the funniest brand activation I have seen in a long time. Still haven’t gone to the website, but I love how that outfit apparently represents Dua Lipa?? lol

AN UNEXPECTED BATHROOM SURPRISE
These waves were individually painted on this dirty bathroom floor. I edited out the pieces of stray toilet paper for you.

NOT FROM URBAN OUTFITTERS
My father-in-law told me this cooler has been in his family since the 1940’s. I looked it up online I found this advertisement from the 1950’s that has the same logo.
This Week’s Videos
Only had time to make one video this week because this is by far the most time I’ve ever spent on a video before. I posted it onto my Instagram as a reel, but since it’s 2 minutes long I’m trying posting it as an actual horizontal YouTube video.
Found Design Treasure
X marks the spot.

NOTHING MATTERS MORE THAN THE PRESENT MOMENT
Antonin Waterkeyn makes these really mesmerizing animations in Calvary. For whatever reason, I keep coming back to this animation this week.

WHEN FONT OF THE WEEK ISN’T ENOUGH
Curtis Simpson (Jectives) puts my Font of the Week segment to SHAME. If you’re looking for type news, check out his show!

WE MISSED THE OPPORTUNITY
By the time I saw these it was already too late. They were only on sale for a week but damn are they pretty.
Last Week’s File New
Last week on File New: I’m really stoked about the whole design process for the EU Banknote competition. I break a bit of it down, but have since learned so much more in the last few days. Excited to talk about them to anyone who will listen.
Also in this episode:
John Oliver is standing up to Buc-ee’s who notoriously bully other companies out of cartoon animal mascots
A German court sided with someone who stole a photographers work and put it into an image generator
Reddit and Google’s exclusive relationship might be over soon
Font of the Week: La Mericana by Elena Genova
